Is your Copy Web Ready?
You can't have a good business website without having great content. Unfortunately, most companies seem to treat the content on their website as an after thought. They either plug in some old content from outdated print marketing materials, or they quickly scratch out boring “we, we, we” content that doesn't connect with visitors or motive them to take action. Read More →
5 Ways to Increase Social Media Engagement
A recent report from Bain & Company has found that customers who engage with companies over social media will spend between 20%-40% more money with these companies than other customers. Furthermore, these customers tend to be far more loyal than other customers who don’t interact with the company via social media. Read More →
How to Build Links in This Google Panda Environment
When Google rolled out its new algorithm update earlier this year (dubbed the Panda update), people immediately began
speculating how it would affect SEO and link building. To give you a brief overview of Google Panda, its basic purpose
was to put low quality content farms (like article directories and press releases directories) in their place.
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Why Professional Content Matters.
When you think about publishing a great website for your business, you probably spend most of your time and energy focusing on the design. You're not alone. Make no mistake. Design is important. If your website doesn't look good and isn't user-friendly, you're not going to have much success, but the truth is that design is only one element that influences a website's effectiveness. Read More →
What is Search Engine Optimisation (SEO).
You've done it. We've done it too. In fact, we do it every single day. Multiple times each day, to tell you the truth. And millions of others do it too. It's a tough habit to break. What are we talking about? Using search engines. Every day, millions of people use Google, Yahoo!, Bing, and other various search engines to gather information for an array of purposes. Read More →
Leveraging Social Media for your Business.
There's no escaping it. Everywhere you look, there’s another article about how your business needs to hop on Facebook, Twitter, and LinkedIn; get your own blog; and just be more active in the social space online. The buzz surrounding social media is deafening, but is it really all it’s cracked up to be? Read More →
Using Server Side Includes (SSI).
Server Side Includes (or SSI's) are files that replicate commonly used code on your website. When using an include file your server takes the entire content from this file and automatically inserts it into the page when it is loading. To give an example, we sometimes implement SSI's for large portal sites, or websites that require the flexibility to grow. Read More →
